I’m a product marketer & strategist based in Brooklyn.
I help B2B software companies connect with their buyers
A crisp & clear source-of-truth for product launches, brand storytelling, and sales motions.
ICPs and buyer profiles that uncover emerging customer pain points & needs.
Equipping all customer-facing teams with the knowledge, talk tracks, and assets they need to launch successfully.
Competitive and market research packaged into contextualized digests with a buyer-centric POV.
How I approach all things PMM
I read between the lines to identify core buyer needs and pain points.
I experiment, monitor results, and learn quickly.
I obsess about the upstream and downstream impacts of my work.
My journey so far
Learned to operate efficiently, scale processes, and automate monotonous work.
Learned to size a market, identify emerging trends, develop relationships with sources, and read between the lines.
Learned to iterate messaging, define & refine ICPs, adapt to new GTM motions, and re-position from a single product to a full-platform solution.
Learned to scale market intelligence, contextualize insights, and win through partnerships.
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